They used Superslide to capture insights into the engagement of their audience, and to better personalise automated marketing campaigns to nurture the event leads.

Superslide was used across a four part webinar series which saw 260 unique content interactions resulting in 145 MQLs generated for handover to the sales team.

Superslide was used to capture and discern topics of greater or lesser concern for the board members and executives. Each subject matter expert was given their personalised presentation performance report immediately following the client session.

The Sales Consultants were able to identify key trends in topic relevance including a 230% higher level of engagement on a specific topic as well as the specific individuals to whom and on what they needed to follow up based on demonstrated interest.

Superslide was used to guide and support new users to explore the platform feature set and, identify and register for progressive training modules that best fit their needs.

The customer saw uplift to training program satisfaction and user activation rates, and improved lead volumes for feature upgrades as well as generating insight to platform module demand.

Superslide was used to run webinars explaining what the government stimulus meant for their customers' businesses. They used the interactive features of Superslide to make tools and cashflow forecast templates available in real-time.

By analysing the individual customer's content interactions, the bank could get a sense of whether they where just seeking information or actually experiencing hardship. Follow up was targeted, personal, and timely to retain their assets under management.