It seems like every SaaS product, social app or any digital product for that matter that we use today has some level of analytics baked in. Usage and performance data is presented to us in a slick dashboard or in context of a specific action or content item. It's unsurprising that we've become accustomed to quantifiable performance and expect instant gratification that comes from knowing what's working and what isn't.

So, it's strange to find a product such as Google Slides doesn't have any analytics to speak of at all, beyond presentation file activity. And it's especially surprising for a product within the G Suite with reportedly 2 Billion MAU (monthly active users) and 5 million companies on paid plans as at 2019, according to Axios.

What then, as a Google Slides user, are we to do? How can we gain insight to our content performance and audience profiling?

In this post, we'll explore two possible approaches to capturing statistics on a Google Slides presentation. We'll dive into the mechanics of each approach and what you can expect to get by way of presentation performance analytics. Let's dive in.

There's been a cottage industry in connecting these two products over the last couple of years. Data hungry presentation owners with some knowledge of Google Analytics (GA) for web analytics have developed an approach for getting web analytics on your Slides.

GA is one of many audience tracking tools and allows website owners to understand traffic to and on their site, including how long they stay and what they are viewing. So, in the context of Google Slides, the approach has been taken in an effort to capture similar insights to presentation views, visit duration and viewer demographics.

So, now you have a GA report for your Slides presentation with visitor stats and demographics, and viewing duration. But you still don't have visibility into which parts of your presentation are most popular and you don't have detailed profiling and pathing at an individual level. To be really useful and actionable, you need to take it further.

Fair question. GA and GTM are not for the faint hearted. They are complex products for specific users and needs. It's easy to get the configuration wrong and spend quite some time setting up and debugging to get it right. Another downside of this approach is that it only works for static presentations that you publish online for asynchronous viewing, and that the same lengthy process needs to be completed for each and every presentation.

So, what if you aren't skilled or don't have the time to wade into GA/GTM? What if you don't want to go through that setup every time you publish a presentation? And what if you want to capture the same types of analytics on a live event where you will present with Google Slides? There is another way to capture presentation performance data that is quick, simple and scalable for all your presentations and event formats. Let's dive into it now.

Upgrade your presentation analytics and speed up the set up process with Superslide. Superslide is a lightweight, easy-to-use tool that allows you to engage your audience and capture actionable insights. It works on any presentation, in all event formats, and is a piece of cake when using Google Slides.

As an event owner, the easy publisher gets you ready to track audience engagement in minutes. Superslide allows you to quickly upload a copy of your Slides presentation and, enrich it with links to supporting content and resources. You then get a unique set of tracking codes to embed in your Google Slides presentation. One unique code per slide.

These codes are used to capture and quantify audience engagement, and generate a customised performance report to review straight after your event. During your presentation, your audience naturally engages with the content. By harnessing dual screening, they can easily request, capture notes, share and learn more via smart links. No logins or passwords required.

As a presenter, the Superslide performance report gives you both a snapshot of headline performance of your presentation relative to your past events, as well as more in-depth content and audience level observations. Your report tells you which content performed best, and provides the unique engagement profile of each audience member, informing your next best actions. The report can be quickly and easily shared with the wider team or fed into your marketing/sales automation system to ensure swift follow-up and conversion on the specific topics of interest,

Present. Engage. Track. Act. With Superslide.

Today, Superslide users span companies from all major sectors, from Technology startups and Financial Services, to Professional Services and more. They see lead volumes and quality rising, more deals closing and, customers activating faster and being retained for longer.

They've found their Superslide, have you? Get started with Superslide today. And start getting analytics on all your presentations with Google Slides.