Virtual events demand new considerations. Pivoting from physical to virtual, we learnt some hard lessons — and you probably did too. But these missteps helped clarify our approaches to virtual events and made us more effective with our customer interactions in all contexts.
So, what are our top tips to take into your next webinar or online event Have empathy for your audience
We're all in the same boat and we're finding what works for each of us individually. Your customers are likely still WFH and balancing personal and professional responsibilities. So, show empathy, compassion, and respect for where and how their work is now being performed. Make time to support your audience with clear pre-event instructions and reference materials. During the event, be sure to meet each of them wherever they are, whether in terms of their location, mindset, technical proficiency, or otherwise. Less is more; keep it simple
Remember your customers are only human and have a limited attention span when participating online. Your event needs to either be very narrow in the scope of the discussion or you might need to break up larger topics into multiple mini-events. Be realistic as to what you can cover, don't try to do too much, and make it easy for your audience to interact. Never present for longer than 15-20 minutes at a time and immediately follow up with an activity to engage with the content you shared. Help your audience be successful
It involves a lot of technology to deliver a great event online. So, it crucial to get your tech foundations in place to avoid any hiccups. Reduce the number of platforms and tools you use to avoid moving participants between them and losing some along the way. Ensure your internet and audio is fast and clear. Have backup plans and support teams in place to identify and correct any issues quickly — avoiding interruptions to the event for you and your participants. Engage and give a sense of autonomy
Unlike in physical events, it's harder to give a personalised experience virtually. It's more challenging to capture and respond to individual questions and provide follow-ups to specific areas of interest. Q&A platforms are useful and have a place in many online events, however, a more powerful element is to enable your customers to choose their own adventure through the topic area. And this is where Superslide comes in.